Customer value Essay Example | Topics and Well Written Essays - 2000 words

Customer value - Essay Example The main points discussed in the paper will be summed up in the conclusion. Samsung Electronics is based in South Korea and it specialises in manufacturing and distributing a wide range of consumer electronic products. The company was founded in 1938 and it has been involved in business of manufacturing electronic products for quite a long time. The company also has many affiliates as well as subsidiaries that operate under its brand name. According to the company’s 2012 annual report, Samsung is the world’s largest mobile phone manufacturer as indicated by the unit sales of the products. The smart phones offered by the company are by far the best compared to other products offered by rival competitors. Currently, the company operates in more than 200 countries across the globe and it has its own retail stores as well as subsidiaries that distribute its products to different customers across the whole world. Organizational objectives The main objective of Samsung Compan y is to offer products that are of superior value to the customers. The company is guided by a simple philosophy, â€Å"strong values and high ethical standards that inform our work every day. In everything we do, we strive to help people live better lives† (Samsung). ... The other objective of Samsung is to maintain market leadership and to increase market share through creating loyalty among the customers across the globe. The company also aims to invest in people as well as distribution systems with a long term view of building a strong customer base (Samsung). Product and brand portfolio Samsung offers a wide range of electronic products that include the following: IT and mobile communication technology, printers, televisions, radios, DVDs, CDs, health and medical equipment, washing machines, stoves, fridges, computers, home theatres, cameras, memory devices among other products. According to its Annual Report 2012, Samsung Electronics is the global leader in the mobile communication technology. Its Galaxy phone has given it a competitive advantage over other players in this field. The company has managed to attract millions of customers across the globe and it is also performing well in the area of televisions. Basically, the brand portfolio of S amsung Electronics is comprised of different state-of-the-art products that are valued by many customers. The brand name is very powerful and it is regarded as one of the best especially in mobile communication. Pricing strategies Attracting and retaining customers can be a difficult task given that they have a wide choice to make from the products offered in the market. In most cases, a customer buys from the firm that offers the highest customer perceived value especially on the basis of evaluating the difference between all benefits and costs of a market offering compared to those of competing products. The aspect of price of the product has a

Case Study Example | Topics and Well Written Essays - 2500 words

Case Study Example 5). However, in the process, because of emissions and increased waste production, the lives of residents become uncomfortable to some extent and sometimes the long term effects can be devastating. Other problems that are often associated with world events like football are racism, discrimination and violence (Wyludda, 2009, p. 5). The idea of creating a temporary but enormous event requires a lot of power consumption, consumption of unnecessary resources, and production of large wastes. This can just be termed as â€Å"inherently unsustainable† (Jones, 2011, p. iii). Many events undergo long planning before implementation. Currently, events are held in socially, economically and environmentally changing and turbulent environments. This calls for planning as a critical role for which in the recent planning, sustainability has taken the center stage. The concept of environmental engagement has not been left behind as well (Raj, 2009, p. 140). Event managers ought to be flexible in their planning since events vary and each needs a well formulated framework to assist achieve key principles that can be applied to all. It is the responsibility of those who organize such events to maintain social and environmental sustainability. If event organizers ensure sustainability in their planning, then the eventual results would be impressive (Jones, 2011, p. v). The world football governing body has an event known as the FIFA world cup. It is the biggest sporting competition in the world. For this reason, its impact to the society and environment is enormous. Hosting such an event demands critical consideration of all features to ensure that there is unprejudiced approach and sustainability. The FIFA World Cup â€Å"provides a platform to advertise the issue of sustainability in events† (Debra, Peter and Geoff, 2010, p. 189). With such an understanding, FIFA and the organizing committee took the responsibility of